Challenges and Advantages of Marketing investigate

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Marketing research is a systematic and objective collection, analysis, interpretation of data and communication of marketing information relevant to a singular marketing problem. A enterprise or society can research about the shop before initiating any marketing activity like sales and production to identify niche markets.

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Advantages of marketing research

· It indicates opportunities for products and shop development, a enterprise can then rule on the production, sales and production plans after identifying the opportunities.
· It provides a basis for sound, shop led decision manufacture by providing information to reduce uncertainty.
· Marketing research enables an organist ion to match their products or services to the requirements of the consumers or market.
· research enables advertising to be tested while a campaigns amelioration or prior to commence to ensure its effectiveness, and after commence to part the success of the media used.
· It also enables stock ideas to be tested without expenses of lunching to the market; this can be a turn in service, stock or design.
· It also provides objective explanation for success and failure in the market.
· Marketing research also helps to value the strength and weakness of rivals plus the threats they may cause to the company.

Problems related with marketing research
Though marketing research is a good practice for all firms to embark on and beyond doubt many put in a lot of effort, many times things go wrong in the process. Below are some of the reasons why marketing research can fail.

Lack of cash
Financial constraints may limit the number of research activity, prominent to erroneous conclusion. Some times research activities are put on hold before they are completed due to lack of funds.

Haste
Many companies and firms exertion to do too much in such a dinky time, they end up taking shortcuts and some times use out of date secondary data which produces wrong results.

Inappropriate methodology
Research methods can be distorted by errors in task design, sampling techniques, lack of insight by field and interview bias.

Inexperience in data analysis
Some mangers that are not experienced in analyzing and interpreting research data may only look for the information they want to see from the research data and hence neglect a whole lot of prominent data.

Wrong information
Some times, some citizen due to distinct reasons can give wrong information to the interviewer which will produce wrong results.

Seasonality
There are some products which are only consumed by seasons, manufacture a research about such products in a distinct season will produce wrong results.

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